National Premier Sponsor

President’s Choice® Children’s Charity




Partnering to Transform Young Lives

Over the past seven years Breakfast for Learning (BFL) has been honoured to have President’s Choice® Children’s Charity (PCCC) as our National Premier Sponsor. This transformational BFL relationship has provided the fundamental support needed to serve millions of healthy meals and snacks to hundreds of thousands of children across Canada. Since the collaboration started in 2008, PCCC has committed more than $24M to support student nutrition programs in every province and territory.

“President’s Choice® Children’s Charity is a leader in nourishing children across Canada through their support of Breakfast for Learning,” said Samantha David, Executive Director for Breakfast for Learning.  “Their ongoing support represents a deep mutual commitment to helping ensure that Canadian children are able to go to school well-nourished and ready to learn so they can have the best chance of success in life.”

Investing in our Future

During the 2015/16 school year President’s Choice® Children’s Charity is providing $3.5M for Breakfast for Learning-funded nutrition programs. They are also contributing an additional $690,000 towards a PCCC Menu Essentials Grant to support the purchase of fruit, vegetables and dairy products, a PCCC Equipment Grant to support programs’ capacity, and an Alberta-Specific Grant to support additional programs in the province.

One hundred per cent of funds raised for President’s Choice® Children’s Charity by Loblaw banner stores like Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®,  nofrills®, Atlantic Superstore®, SaveEasy®, Dominion® (Newfoundland and Labrador only), Maxi®, Maxi & Cie®, Provigo®, Cash & Carry®, Club Entrepot® and Les Entrepots Presto® goes to helping kids across Canada.

On behalf of the hundreds of thousands of children we help serve every day, Breakfast for Learning would like to acknowledge the tremendous leadership support of President’s Choice® Children’s Charity.

See how President’s Choice® Children’s Charity helps feed hungry minds in Canada.